A Missouri native now based between San Francisco and New York, I bring over a decade of experience as a product designer, specializing in transforming early-stage startups from concept to successful launch and scale. I’ve led design and product strategy across AI, fintech, and fashion industries, driven by a relentless focus on crafting exceptionally intuitive consumer experiences.

Beyond tech, I’m also an accomplished artist with work featured in The New York Times and Vogue. I’ve been profiled by The San Francisco Chronicle and The Guardian, and in 2018, Rizzoli International published a book of my illustrations. My diverse background informs my approach to product and brand design, blending aesthetic vision with practical innovation.

EXPERIENCE

EXPERIENCE

Origin

Principal Product Designer

Currently working across product roadmap, brand, and design system development at the Series B stage fintech startup.

Instrument

Origin

Origin

Senior Designer

Principal Product Designer

Principal Product Designer

Currently working across product, brand, and design system projects at Instrument, an integrated digital agency.

Currently working across product roadmap, brand, and design system development at the Series B stage fintech startup.

Currently working across product roadmap, brand, and design system development at the Series B stage fintech startup.

2024 - Present

2024 - Present

Listo

Listo

Founding Product Designer

Founding Product Designer

Led product and brand strategy, user experience, and design system development for a seed-stage AI shopping within a startup incubator.

Led product and brand strategy, user experience, and design system development for a seed-stage AI shopping within a startup incubator.

2023 — 2024

2023 — 2024

Rothy's

Rothy's

Senior Art Director

Senior Art Director

Implemented an industry-leading level of craft & design standards across consumer channels while leading creative campaigns and brand activations.

Implemented an industry-leading level of craft & design standards across consumer channels while leading creative campaigns and brand activations.

2018 — 2023

2018 — 2023

Chime

Chime

Founding Product Designer

Founding Product Designer

Led product experience and user interface design as the company scaled from 100 to 10M accounts. Led the brand redesign and established the brand’s design system which is still in use today.

Led product experience and user interface design as the company scaled from 100 to 10M accounts. Led the brand redesign and established the brand’s design system which is still in use today.

2015 — 2018

2015 — 2018

Shopkick

Shopkick

Lead Designer

Lead Designer

Established design system and editorial guidelines for visual app content. Collaborated with engineers on the iOS and Android experiences.

Established design system and editorial guidelines for visual app content. Collaborated with engineers on the iOS and Android experiences.

2012 — 2015

2012 — 2015

Vogue

Vogue

Design Intern + Art Assistant

Design Intern + Art Assistant

Assisted art directors with photo research and site layouts for editorial news and special projects published to Vouge.com

Assisted art directors with photo research and site layouts for editorial news and special projects published to Vouge.com



Assisted art directors with photo research and site layouts for editorial news and special projects published to Vouge.com

2011

2011

EDUCATION

EDUCATION

Stephens College

BFA. Fashion Design & Product Development

Simon Fraser University

Stephens College

Stephens College

BA. Interactive Arts and Technology

BFA. Fashion Design & Product Development

BFA. Fashion Design & Product Development

2008 — 2012

2008 — 2012

Contact

g.roehrs@mac.com

© 2024

Contact

g.roehrs@mac.com

© 2024

Contact

g.roehrs@mac.com

© 2024