A Missouri native splitting time between San Francisco and New York, I blend over a decade of product design expertise with internationally recognized artistic work. I specialize in transforming early-stage startups from concept to scale, having led design and product strategy initiatives across AI, fintech, and fashion sectors.

My work as an artist has been featured in The New York Times, Vogue, and The Guardian, in addition to a collection of my illustrations published by Rizzoli International. This intersection of technical innovation and artistry allows me to craft novel consumer experiences with the highest standards of design.

EXPERIENCE

EXPERIENCE

Mercury

Senior Product Designer

Building out the future of Personal Banking.

Instrument

Mercury

Mercury

Senior Designer

Senior Product Designer

Senior Product Designer

Currently working across product, brand, and design system projects at Instrument, an integrated digital agency.

Building out the future of Personal Banking.

Building out the future of Personal Banking.

2025 - Present

2025 - Present

Origin

Origin

Principal Product Designer

Principal Product Designer

Designed across product roadmap, brand, and front-end system development at the Series B fintech startup to build out their suite of wealth management products.

Designed across product roadmap, brand, and front-end system development at the Series B fintech startup to build out their suite of wealth management products.

2024 — 2025

2024 — 2025

Listo

Listo

Founding Product Designer

Founding Product Designer

Led product and brand strategy, user experience, and design system development for a seed-stage AI shopping within a startup incubator.

Led product and brand strategy, user experience, and design system development for a seed-stage AI shopping within a startup incubator.

2023 — 2024

2023 — 2024

Rothy's

Rothy's

Senior Art Director

Senior Art Director

Implemented an industry-leading level of craft & design standards across consumer channels while leading creative campaigns and brand activations.

Implemented an industry-leading level of craft & design standards across consumer channels while leading creative campaigns and brand activations.

2018 — 2023

2018 — 2023

Chime

Chime

Founding Product Designer

Founding Product Designer

Led product experience and user interface design as the company scaled from 100 to 10M accounts. Led the brand redesign and established the brand’s design system which is still in use today.

Led product experience and user interface design as the company scaled from 100 to 10M accounts. Led the brand redesign and established the brand’s design system which is still in use today.

2015 — 2018

2015 — 2018

Shopkick

Shopkick

Lead Designer

Lead Designer

Established design system and editorial guidelines for visual app content. Collaborated with engineers on the iOS and Android experiences.

Established design system and editorial guidelines for visual app content. Collaborated with engineers on the iOS and Android experiences.

2012 — 2015

2012 — 2015

Vogue

Vogue

Design Intern + Art Assistant

Design Intern + Art Assistant

Assisted art directors with photo research and site layouts for editorial news and special projects published to Vouge.com

Assisted art directors with photo research and site layouts for editorial news and special projects published to Vouge.com



Assisted art directors with photo research and site layouts for editorial news and special projects published to Vouge.com

2011

2011

EDUCATION

EDUCATION

Stephens College

BFA. Fashion Design & Product Development

Simon Fraser University

Stephens College

Stephens College

BA. Interactive Arts and Technology

BFA. Fashion Design & Product Development

BFA. Fashion Design & Product Development

2008 — 2012

2008 — 2012

Contact

g.roehrs@mac.com

© 2025

Contact

g.roehrs@mac.com

© 2025

Contact

g.roehrs@mac.com

© 2025