Listo is at the forefront of bringing large language models and artificial intelligence to the digital shopping experience. First approached to develop the visual identity, the team quickly brought me on to lead product and design across the company.
Period
Contribution
Product Design
Experience Design
Team
Charles Buhler, Jordan Adler,
Jacob Wachman
Shopping wishlists, made smarter.
Bringing artificial intelligence to the nuanced world of taste and style.
My role at Listo started out as an advisor on the brand identity for this pre-seed stage startup, and has quickly evolved to leading the product strategy and design. This ever-evolving environment has sharpened my strategic planning abilities and pushed my design leadership skills.
Strategy + Vision
I collaborate closely with the founders, both seasoned engineers from Pinterest, to shape the product strategy. Our approach involves delving deep into the authentic needs of shoppers, refining the concept from a single feed of products to an innovative solution that genuinely addresses users' real problems. I'm actively constructing feature roadmaps for presentation to investors, ensuring our vision for the product aligns with consumer market demands and legitimate business opportunities.
Product Design
My role encompasses creating an interface that seamlessly integrates written prompts and visual feeds. Extensive user research informs our design process, enabling us to pinpoint and address the genuine pain points in modern shopping, ensuring that our product goes beyond the AI hype phase.
Brand Identity
I lead the development of Listo's brand identity, blending the founders' initial visual concepts with contemporary app design trends. The goal is to create a look and feel that doesn't detract from the image-rich app content.
Using large language models to supercharge discovery.
This role has presented me with a remarkable opportunity to immerse myself in the ever-evolving realm of AI. Our team collaborates closely with researchers from Stanford's AI lab to refine a recommendation model that adapts and evolves alongside a user's taste and lifestyle.
Embracing ongoing learning in this role, I've broadened my horizons and expanded my perspective on the seemingly limitless potential at the intersection of commerce and AI.
